Guidelines for Using the Norway Profile Abroad
To strengthen Norway’s visibility as a donor, mission, or delegation, these guidelines provide direction on ensuring unity and correct presentation when promoting Norway internationally.
Promoting Norway Logo
The Promoting Norway logo should be used whenever possible on conferences, social media, videos, websites, and other project-related materials.
Grant recipients are expected to use the Promoting Norway logo in all publications, reports, press releases, and other written materials. At project sites, recipients may also display donor information through signboards, plaques, or similar visibility measures.
Security Considerations
All users and grant recipients must always take security concerns into account when deciding on the appropriate level of visibility for a project.
Placement
The logo must always be clearly visible, legible, and balanced with other design elements.
Incorrect use includes, for example:
- placing the logo too close to an edge
- crowding it with other logos or graphic elements
Grant recipients may not place the Promoting Norway logo on property or visibility items such as office buildings, vehicles, clothing, umbrellas, or pens.
Promoting Norway Logo Versions
The Promoting Norway logo consists of two elements: the Norwegian flag and descriptive text.
- The text is available in two versions: positive (black) and negative (white).
- The flag must always be shown in colour. If colour printing is available, the flag may never be reproduced in black and white.
Clear Space
The amount of clear space around the logo is equal to the height of the letter N in the wordmark.
This provides ample breathing room for the logo, without other elements causing a distraction to the logo.
Logo translations
The logo is set in English, and in most cases, this is the one to use. 
In some cases it will feel natural or necessary to use a translated logo also in other markets. For this purpose the Promoting Norway logo has been translated into the following languages: French, German, Spanish, Russian, Chinese, Japanese. Please see link to available version at the top of the article.