| Austin, Texas.

South By Southwest 2018

HRH at Capital Factory
HRH Crown Prince Haakon and Consul General Morten Paulsen is welcomed to Capital Factory by Chief Executive Officer Joshua Baer.

A busy SXSW week, with broad Norwegian participation and a lot of activities, including the visit by HRH Crown Prince Haakon, has come to an end.

The Norwegian Consulate General in Houston was once again participators at the worlds largest music- film and technology festival, South By Southwest (SXSW) in Austin, Texas. Activities included successful showcasing of Norwegian entrepreneurs and start-up companies, music artists and film makers visiting SXSW to discover and be discovered.

Several of the events related to the Scandinavian countries took place at the House of Scandinavia, hosted for 6 days by Scandinavian Airlines System (SAS), located in East 2nd Street.

High quality activities, topped with the “Midnight Sun” pop-up restaurant by Chef Mads Refslund, co-founder of NOMA Restaurant, attracted many visitors to House of Scandinavia, learning more about Scandinavian creative industries and capabilities.