ThaiFex 2017

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Chargé d'Affaires Vegard Holmelid giving the welcoming remarks. Photo: Ingvild Kvinnsland.

The Embassy attended this year’s ThaiFex fair in Bangkok this week, in addition to a seafood dinner hosted by the Norwegian Seafood Council. Both the dinner and the fair have proven to be valuable arenas for promoting good, clean and healthy Norwegian seafood.

Chargé d'Affaires Vegard Holmelid held the welcoming address at the seafood dinner, outlining the increased popularity of Norwegian fish in Thailand, together with the need for sustainable use of the oceans.

Never has the world consumed more fish than it does now, with every world citizen eating more than 20 kilos per year. Thais are eating even more, with 25 kilos per year. That makes Thailand an important destination for Norwegian seafood, especially salmon.

The value of Norwegian seafood export to Thailand increased with 61 per cent in 2017, to more than one billion NOK, and there is no sign that the trend is turning. Norwegian salmon is being eaten all over the country, and the consumers are aware of the great quality and health benefits that comes with it. Thais mainly eat salmon in restaurants and on sushi, but more and more people also buy it in supermarkets and cook it themselves.

 

Do you want to learn more about Norwegian seafood and its quality mark? Take a look at the websites of the Norwegian Seafood Council.