50 million NOK to Trademark East Africa

TradeMark East Africa signing
TMEA Head of Board Ali Mufuruki and Ambassador Hanne-Marie Kaarstad after signing the agreement.

On Wednesday 06.12.17, the Norwegian Ambassador to Tanzania, Hanne-Marie Kaarstad, signed an agreement to support Trademark East Africa with 50 million NOK (equivalent to approximately 6 million USD) over 3 years (2017-2019).

Norway will support the second phase of Trademark East Africa’s programme. The aim of the programme is to increase trade within the EAC, and between the EAC and the rest of the world. Increased trade is essential if Tanzania is to reach its goal of becoming a middle-income country by 2025 – an ambition that Norway fully supports.Trademark East Africa is a new partner of the Norwegian Embassy. With ambitious goals and large programmes in six East African countries, Trademark East Africa has taken on the task of breaking down barriers to trade in the region.

An example of Trademark East Africa’s achievements is the Construction of One Stop Border Posts (OSBP) and the introduction of Integrated Border Management Systems at the border crossings in Mutukula, Kabanga, Holili that have improved efficiency of border management processes. Trademark East Africa has also been instrumental in eliminating non-tariff barriers to trade and increased efficiency in the port of Dar es Salaam. 

In the 2nd phase of the programme, Trademark East Africa aims to contribute to sustainable prosperity for all the people of East Africa. This will be done through continuing to break down barriers to trade, but also through increasing the trade competitiveness of the East African countries. 

In her speech, Ambassador Kaarstad mentioned the launch of a women and trade campaign this week. The aim of the campaign is to spread awareness of issues faced by women traders in Tanzania. Including women in trade is an important step towards inclusive growth, said the Ambassador. She also underlined that the Embassy is looking forward to supporting this programme, which will stimulate economic growth and job creation in Tanzania.