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Pal - Photo:Pål Arne Kastmann
Pål Arne Kastmann

Business Promotion during COVID-19

2020 was a heavy blow for most businesses and it has changed the way that we conduct our business. For Innovation Norway as the commercial section of the Embassy, the pandemic has precipitated a change in working methods.

| Innovation Norway - Business Relations

Most of our activities have moved to virtual platforms – business support operations have been conducted on Teams or Zoom, seminars have become webinars and delegations have been replaced by virtual market entry programmes. 

The ocean space still dominates our interaction with Singapore. In conjunction with MPA’s Maritime Innovation Process, we gathered 30 leaders from Norwegian maritime companies in Singapore for a maritime innovation workshop, organised together with the MPA and NBAS. We’ve also seen a growing interest in the field of aquaculture across the region. To identify opportunities and promote Norwegian solution providers, we’ve put together three webinars with the IPI, the Aquaculture Innovation Centre and Trendlines (watch the webinars below): 

(355) Aquaculture Innovation Webinar I Meeting Rising Demands - YouTube 

(355) Aquaculture Innovation Webinar II: Breaking New Grounds - YouTube 

(355) Aquaculture Innovation Webinar III: Exploring the Frontiers of Aquaculture Systems - YouTube 

Following the signining of an MoU between Innovation Norway and Enterprise Singapore (ESG) during the Singapore – Norway Innovation Conference last year - SNIC2020, we have organised several activities under this new framework. In January, we put together a virtual hydrogen-delegation to Norway for ESG and several Singaporean companies. This was followed up by a webinar with ESG, SGInnovate and several Norwegian healthcare clusters focusing on clinical trials in Norway (watch the webinar here).  

We’ve been part of several Nordic activities over the past couple of months. Recently we completed a virtual market entry programme for circular economy companies focusing on Waste, Water and Food (WWF). We are also planning two other programmes after the summer, one on Smart Cities and one on Healthtech – more info will follow. 

Singapore is an important hub for Norwegian companies. As such, most Norwegian companies have a regional scope when doing business here. To assist Norwegian companies efficiently, we have established the Norway-APAC Business Network: Energy – a meeting place for Team Norway and private companies to share information on project opportunities, tenders and important developments across the region. In the coming months, we will set up similar networks covering other industry verticals.